From a weekend stand to 18th Street.
Luna Roja started as a Sunday-only stand outside Harrison Park — one trompo, a folding table, and Abuela Rosa's salsa recipes. Three years of lines around the block later, we signed the lease on 18th Street.
Fifteen years on, it's still the same family behind the counter, the same recipes, and the same rule: if we wouldn't serve it at our own table, we don't serve it at yours.